The official music video for Beyoncé and Coldplay‘s new single “Hymn for the Weekend” was released last Friday (Jan 29), and it didn’t take long for people to find something wrong with it.
The video shows Coldplay frontman Chris Martin singing as he rides through the bustling streets of Mumbai. In some scenes, Martin is doused with colorful powder as he partakes in the Hindu festival known as Holi.
As for Beyoncé, she is the obvious star of the video, with her solo scenes showing her garbed in what appears to be traditional Indian attire, complete with Henna tattoos and Indian jewelry.
Shortly after the video debuted, some people expressed that they were insulted over Beyoncé and Coldplay’s alleged appropriation of Indian culture.
Cultural appropriation, by definition, means an act or instance of a person or group of people “taking” another culture (usually in an illegal or unfair manner) for their own purposes, and many are convinced that Beyoncé is guilty of doing just that.
To be fair, the video does feature a real Bollywood actress, Sonam Kapoor, but she doesn’t have a lot of screen time and essentially plays the background to Beyoncé.
“Beyoncé is supposed to be an Indian Bollywood star,” East Indian writer Swati Avasthi noted in an e-mail to Salon.com. “She clumsily attempts traditional Indian dance without seeming to understand any of its significance. (The hand positions, which are important in traditional and are often a method of storytelling Indian dance, are not replicated faithfully here.)
Avasthi continued, “She is dressed up in too-sexualized-to-actually-be traditional Indian costumes, wearing traditional Indian jewelry, with Mendhi adorning her hands in one of her costuming changes. And her role? To be the object of the white man’s gaze.”
Ouch. And the reaction from some users on Twitter was quite similar:
Are we gonna discuss how Beyonce dressing up as an Indian woman for the Coldplay video is cultural appropriation, or no?
— Azka Khawaja (@kissmyazka) January 29, 2016
I love Beyoncé but I feel so uncomfortable with her wearing south Asian clothes in the hymn vid. Unnecessary
— ? (@commie_mami) January 29, 2016
Is Beyonce gorgeous in the vid? Yes. Is it cultural appropriation? Yeah. It could've been done without the exotica and mysticism. #HFTW
— David (@Dreams_on_Paper) January 29, 2016
Just gonna throw this out there, if Beyoncé&Coldplay are PROFITING from a culture that isn't there's and gaining praise, it's appropriation
— cazafortuna (@caramelputa) January 29, 2016
— Atiya Hasan, MD (@AtiyaHasan05) January 29, 2016
— Furquan Akhtar (@furquan) January 29, 2016
— Dalit Diva (@dalitdiva) January 31, 2016
Alleged cultural appropriation aside, Beyoncé is reportedly scheduled to join Coldplay on stage to perform this song (and maybe more?) during the Super Bowl 50 Halftime Show next Sunday (Feb 7) at Levi’s Stadium in Santa Clara, California.